Word Links are generated ads that appear as links on targeted key words within a page's content.  When a user puts their mouse over the dynamically linked word, a small unobtrusive ad will appear.  If the user is interested, a simple click of the ad and they will be directed to the advertisers website.  If uninterested, once the mouse is removed from the ad for a couple of seconds, it will disappear.  

Sample:

http://dev.tufat.com/glink/index.php

There is a free down load here:

http://www.tufat.com/script131.htm

Content Links Linking targeted keywords within a relevant page of content is two fold.  When a user reads a web page, the typical process is reading only what is available in the main body of content.  As the user is reading through the information, strategic placement of text links on keywords related to the advertiser website increases click thru ratios to unheard of percentages.  Along with high targeted click thru percentages come very high conversion rates.

---

Sample:

Tito M. Burnett's Resume
P.O. BOX 948
Tucson, Arizona, 85702
(707) 995-3440

Dear Mr. & Mrs. PetSmart,

When I go for rides, my favorite place to go is PetSmart.  I know you have lots of stores, I have been to three so far and I go often.

You don't know this, but when I am there with my mom, I go around and greet all your customers and their pets with licks and kisses.

Don't get mad, but the girls pay me under the table with goodies (I don't like them, I give them to my brother), for my Greeting Experience.  Mr. & Mrs. PetSmart, at your stores, I have been a professional good boy and have never had an accident at any PetSmart.

I would like to offer my Greeting Services and promise never to bite anyone unless to protect customers and employees if you give me a job.  Professional Greeter & Security.

---